Earlier this year I was asked by Steve Marking – Art Director at Orion Publishing – if I would like to pitch some ideas alongside a handful of other designers and their in-house team for a relaunch of John Gardner's James Bond Novels. I bit his hand off of course.
John Gardner was approached by the estate of Ian Fleming in late 1980 to see if he would consider writing a new James Bond story. After initial hesitation he accepted the challenge and went on to write sixteen 007 adventures between 1981 and 1996, including Goldeneye and Licence to Kill. Orion are reprinting the entire backlist over the next eighteen months to celebrate the 30th anniversary of Gardner's first 007 outing.
I came up with three quite different approaches to pitch to Orion, two of which were, in retrospect, fairly clichéd rehashings of familiar Bond themes – wealthy super-villains, silver, gold, a smudge of sex. Not something I normally design and almost certainly not something I would pick up in a bookshop. The third approach which had been vaguely forming in my head right up until the day before the deadline is what you see here – the kind of thing that I would be drawn to if browsing a bookstore and fortunately the exact thing Orion and Ian Fleming Publications were looking for in the redesign.
They'll be printed on uncoated stock with a clear foil 'varnish' to the key elements. I'll post the rest as and when they are approved.
You can read more about John Gardner and his Bond days at the official site run by his son Simon: www.john-gardner.com