Edward de Bono - Series Design

Edward de Bono
Six Thinking Hats • Simplicity • Lateral Thinking • How to be More Interesting • I am Right, You are Wrong • Teach Yourself to Think

For the redesign of Penguin's Edward de Bono backlist I was asked to create a recognisable brand for his name and define a bright, energetic look that would appeal across the business and psychology markets as well as to the general reader.

Publisher: Penguin Books, 2010